“I need to grow my Instagram!”
You’re right. Growing your Instagram is a good thing. It means you’re giving enough value that people want to hear what you have to say.
Here’s my question: If you’re not closing who is already following you, what makes you think you will be able to close the new people that follow you?
NEWS FLASH: Large audiences do NOT EQUAL money.
Having sales skills first is going to do these 3 things:
1. Save you more time.
2. Make you more money.
3. Give you confidence to grow your audience.
Honestly, if I were you, I would be terrified to grow my audience without sales skills. If you don’t have the knowledge to properly communicate so that people will listen, the chances of losing people are very high. How awful would it be to have a solid following with only a handful of people actually paying attention? Once you lose people’s interest and trust, it’s nearly impossible to get it back.
When you have the proper communication skills, your content will reflect that, which will promote organic, genuine growth from people that are actually listening – and I know that’s what you want, isn’t it?