good is cool podcast

Episode 19: The Journey To GUIDE Culture™

In this episode, we talk about the rebranding journey of Clearly Confident. Clearly Confident, now GUIDE Culture™, is our sales training. We talk through the rebrand process and how exactly we landed on the new name!

Episode Highlights

  • How the sales training started (1:32)
  • When Macy bought in (4:08)
  • When the idea of actually selling the training came about (5:30)
  • The first training we ever taught (8:48)
  • How the name Clearly Confident came about (9:41)
    • Andy Thompson from The Creative Cue
  • Trademarking Troubles (11:30)
    • Daily Deposit
  • How the name GUIDE Culture™ came about (16:14)
    • “Let it come to me, don’t chase it.” – Loy
    • GUIDE Method + GUIDE Culture(18:24)
  • Upcoming Events
    • October In Person Training: October 9-11 in Cumming, GA. Learn more HERE!
      • Three day in person training, followed by the training repeated online for 4 weeks.
    • November In Person Training: November 6-8 in Cumming, GA. Learn more HERE!
      • Three day in person training, followed by the training repeated online for 4 weeks.

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Have a podcast topic that you’d like for us to cover? Send them our way to hello@macymcneely.com

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